partnerships
The Cancer Research Alliance’s expertise is not just limited to medicine. From large, multi-tiered campaigns
to smaller community-focused efforts, we have created successful cause marketing programs with major organizations on
the local, regional and national levels. Your marketing team can rely on us to help create targeted, value-driven and highly
productive campaigns in any market across the country.
Our participating cancer centers have a proven track record in assisting corporate partners meet tailored marketing objectives
through cause marketing overlays. These include:
- driving store traffic
- generating repeat business
- retaining customers
- highlighting new product launches
- engaging customers
- enhancing employee morale
Cancer Research Alliance® member centers have developed a myriad of marketing platforms that have
proven and measurable results.
- Scratch card promotions that generate charitable revenues while leading to spikes in consumer traffic and sales
- Product placement campaigns that have yielded millions of media impressions
- Co-branding relationships that have saved corporate partners thousands of dollars in retail placement fees
Types of agreements we can discuss include:
- Product Partnerships
In product promotion agreements, the company donates a portion of proceeds from the sale of a product or service to
the Cancer Research Alliance.
- Co-branded products—Building products together
- Use of Cancer Research Alliance logos in marketing a product
- Branding Partnerships
Cause branding agreements allow the company to incorporate the Cancer Research Alliance name and logo in their marketing campaign(s).
- The Partnership allows for use of logos in print, TV and radio advertising, in-store signage and other POS materials.
- Retail Program Partnerships
This partnership involves a promotion that lasts for a limited time period in which a retail partner utilizes the Cancer Research Alliance logo for
an in-store promotion.
Contact us to explore a partnership with the Cancer Research Alliance.