Cancer Research Alliance: One Mission. One Goal. One Fund

Did you know that women rate medical research as their number one social concern?

why cause marketing?

Cause marketing is a strategy that a company or brand develops in partnership with a nonprofit organization to link its products to an issue important to consumers. These powerful partnerships create wins for the company, nonprofit, and society.

Research shows that cause marketing is a good business decision. In fact, in 2006, companies across the nation will spend $1.6 billion on cause marketing and cause-related sponsorship. Cause marketing is rapidly becoming a key tactic in winning marketing strategies. These multi-faceted marketing campaigns align high-profile companies with causes consumers care about, in an effort to make an impact on social issues and the company’s bottom line. Such an alignment is proven to position your company as a caring corporate neighbor while successfully capturing coveted market share.

Cause marketing alignments position companies as caring corporate neighbors. When companies care about causes that are important to their consumers, they can:

  • enhance corporate credibility
  • amplify consumer loyalty
  • improve employee recruitment and retention
  • build brand equity
  • boost the bottom line

why cause marketing with the CRA?

When you align your brand with the Cancer Research Alliance®, our marketing team makes it easy to put all these advantages to work for your brand and bottom line.

The Cancer Research Alliance aligns your company with the top brands in cancer research and patient care. Two of the most influential consumer bases—women and Baby Boomers—rate medical research as their top priorities and prefer companies that support these causes.

We bring 57 years of cause marketing experience and a strong history of success in creating multi-faceted campaigns in all markets across the country—on local, regional and national levels.

Operating under our collaborative philosophy, we will work with your marketing team to create value-driven programs. We are prepared to support national promotions through our collective marketing channels, such as direct mail campaigns, event marketing, and media partner leveraging.

Contact us to discuss how your company can engage in a cause marketing partnership with the Cancer Research Alliance.

why my company should support the CRA

Consumers prefer companies that support important causes—health and medical research rate as top concerns.

  • 8 in 10 Americans say that corporate support of causes wins their trust in that company. 1
  • 86% of Americans would be likely to switch brands to one associated with a good cause, if price and quality are similar.
  • 81% of Americans want companies to support health issues. 1
  • Women rate medical research as their number one social concern, and 93% of women say that they have a more positive image of a product or company when it supports a cause they care about.1
  • Studies of 76 million aging Baby Boomers show that medical research is a top priority as something they feel companies should support. 2
  • 75% of consumers believe that supporting Comprehensive Cancer Centers’ research efforts is important and 71% would choose to support comprehensive cancer research over a single type of cancer. 3

Employees prefer companies that support social causes—your company’s ability to attract new employees will be enhanced.

  • Assuming equal location, pay, benefits, and responsibilities, 72% of Americans say they would choose to work for a firm that supports charitable causes over one that does not. 4
  • More than 97% of MBA graduates from 11 top American and European business schools would be willing to give up an average of 14% of their expected income to work for a company reputed to be socially responsible and ethical. 5

Cause marketing is good business. Your company benefits. Your customers benefit. Society benefits.